Digital Marketing Officer – Local Resource Mobilization

World Vision Kenya is seeking a skilled Digital Marketing Officer to join their Local Resource Mobilization team in Karen, Kenya. This role offers an opportunity to contribute to the organization’s mission of helping vulnerable children overcome poverty through innovative digital marketing strategies.

Position: Digital Marketing Officer – Local Resource Mobilization

Location: Karen, Kenya

Job Type: Full-time

Job ID: JR33662

About World Vision:

With over 70 years of experience, World Vision is a global Christian organization working in nearly 100 countries to transform the lives of vulnerable children.

Key Responsibilities:

1. Local Resource Mobilization:

• – Develop and implement digital resource mobilization strategies
• – Manage budgets and execute marketing campaigns across various platforms
• – Enhance visibility of Inuka Angaza Fund through impactful success stories

2. Brand Visibility:

• – Lead development and maintenance of Inuka Angaza Fund website
• – Manage social media presence and engage with mainstream media
• – Analyze and manage fundraising channels and donor communications

3. Customer Database Management:

• – Develop digital systems to reach Kenyan diaspora for potential funding
• – Manage CRM platform and track website/social media metrics
• – Create and maintain resource base for potential donors

4. Content Creation:

• – Develop database of documentaries and stories for marketing initiatives
• – Work with field teams to identify potential stories
• – Collaborate with mainstream media to broadcast life-transforming stories

5. Social Media Engagement:

• – Oversee digital marketing aspects for local resource development
• – Monitor campaign budgets and prepare performance reports
• – Identify latest trends and technologies in local resource mobilization

Requirements:

• – Bachelor’s degree in Marketing, Communication, Business Management, or related field
• – Minimum 6 years in marketing, with 3 years in digital marketing
• – Experience working with private sector and networking with various organizations
• – Skills in website development and CRM management
• – Excellent communication, writing, and reporting skills
• – Certification in graphic design
• – Proven experience in digital marketing and donor engagement
• – Strategic thinking and strong teamwork abilities

Desired Skills:

• – Photography skills
• – Knowledge of fundraising essentials

This position offers an opportunity to contribute to World Vision’s mission of transforming children’s lives while developing your career in digital marketing and resource mobilization.

To apply, visit World Vision Kenya’s career page and reference Job ID: JR33662.