Growth Marketing Associate – Local

Unity Homes, a leading real estate developer, is seeking a talented and driven Growth Marketing Associate to join their team and spearhead marketing efforts in the Kenyan real estate market. This exciting role offers a unique opportunity to shape Unity Homes’ presence in Kenya’s luxury property sector, driving customer acquisition, engagement, and retention through innovative marketing strategies.

About Unity Homes:

Unity Homes is committed to developing high-quality, sustainable residential communities in Kenya. With a focus on innovative design and customer satisfaction, Unity Homes is rapidly becoming a key player in the Kenyan real estate market.

About the Role:

The Growth Marketing Associate will play a crucial role in developing and executing strategic marketing campaigns tailored to the Kenyan market. This position requires a deep understanding of local consumer behavior, particularly among affluent Kenyans and mortgage investors interested in luxury real estate. The successful candidate will leverage data-driven insights to optimize marketing efforts, boost sales, and enhance Unity Homes’ brand visibility through partnerships, events, and targeted initiatives.

Key Responsibilities:

1. Market Research and Analysis:

•    – Conduct in-depth research on Kenyan and mortgage investors to understand their investment preferences, buying behavior, and preferred communication channels
•    – Stay informed about local market trends, regulatory changes, and competitor activities in Kenya’s luxury real estate sector
•    – Provide regular insights to guide Unity Homes’ marketing and product development strategies

2. Campaign Development and Execution:

•    – Design and implement marketing campaigns tailored to affluent Kenyan audiences interested in luxury real estate investments
•    – Utilize a mix of digital, social, and traditional marketing channels to maximize reach and engagement
•    – Collaborate with local partners, agencies, and influencers to enhance Unity Homes’ brand visibility and consideration among high-net-worth individuals in Kenya

3. Performance Monitoring and Optimization:

•    – Monitor and analyze the performance of marketing activities in the Kenyan market
•    – Use data-driven insights to optimize campaigns, maximizing ROI and driving sales for Unity Homes
•    – Prepare regular reports on campaign performance, market trends, and competitor activities

4. Budget Management:

•    – Manage local marketing budgets for Kenya-specific initiatives
•    – Allocate resources effectively to achieve marketing objectives and targets
•    – Ensure cost-effective use of marketing funds to maximize impact

5. Cross-functional Collaboration:

•    – Coordinate with various teams within Unity Homes, including sales, product development, and customer service
•    – Ensure alignment with overall marketing strategies while catering to the unique needs of the Kenyan market
•    – Facilitate effective communication between different departments to support integrated marketing efforts

6. Partnership and Event Management:

•    – Identify and manage strategic partnerships to enhance Unity Homes’ market position
•    – Organize and oversee marketing events, property showcases, and networking opportunities
•    – Represent Unity Homes at industry events and conferences to build brand awareness and generate leads

Qualifications:

• – Bachelor’s degree in Marketing, Business Administration, or a related field
• – Minimum of 5 years’ experience in marketing, with a proven track record of executing successful campaigns and driving results in the Kenyan market
• – In-depth knowledge of the Kenyan real estate market, consumer behavior, and preferences, particularly in the luxury sector
• – Strong analytical skills with the ability to interpret data, derive insights, and make data-driven decisions
• – Excellent communication and interpersonal skills, with the ability to engage effectively with affluent Kenyan audiences and local stakeholders
• – Creative thinking and problem-solving abilities, with a passion for developing tailored marketing strategies
• – Proficiency in digital marketing tools, CRM systems, and analytics platforms
• – Fluency in English and Swahili; knowledge of other local languages is a plus

What Unity Homes Offers:

• – Competitive salary and performance-based bonuses
• – Opportunity to make a significant impact on Unity Homes’ brand image and growth in Kenya
• – Professional development and learning opportunities in the dynamic real estate industry
• – Collaborative work environment with a team of passionate professionals
• – Chance to be part of innovative and sustainable residential projects shaping Kenya’s future

How to Apply:

Interested candidates should submit their resume, a cover letter detailing their relevant experience and motivation for joining Unity Homes, and a brief portfolio of their most successful marketing campaigns. Please include “Growth Marketing Associate Application ” in the email subject line.