Operations Assistant – Direct Marketing

Unifi Kenya, a leading financial technology company operating across Kenya, South Africa, Uganda, and Zambia, is seeking a proactive and results-driven Operations Assistant – Direct Marketing. This role is ideal for professionals passionate about field operations, client engagement, and executing high-impact marketing initiatives. The Operations Assistant will support Unifi’s mission to expand client access and strengthen brand presence through hands-on community engagement and targeted direct marketing campaigns across both urban and rural markets.

Key Job Information

Position: Operations Assistant – Direct Marketing
Location: Nairobi, Kenya
Employment Type: Permanent
Experience Level: Mid-Senior (3-7 years)
Industry: Financial Services / FinTech
Functional Area: Operations / Marketing
Application Deadline: November 25, 2025

About Unifi Kenya

Unifi is a fast-growing fintech company delivering personal lending products via both physical branches and digital platforms. Supported by advanced IT and data analytics systems, Unifi Kenya provides accessible, client-focused financial solutions that empower communities and enhance financial inclusion. The company emphasizes data-driven strategies, field operations, and innovative marketing techniques to drive client acquisition and engagement.

Job Description

The Operations Assistant – Direct Marketing will coordinate and execute direct marketing and field operations initiatives. Reporting to the Operations and Marketing leadership, this role focuses on optimizing field campaigns, managing marketing materials, supporting branch teams, and tracking client acquisition metrics. The successful candidate will be highly organized, detail-oriented, and capable of working effectively across diverse communities while leveraging CRM tools to enhance marketing efficiency.

Key Responsibilities

• Assist in the design and execution of geo-targeted field marketing strategies to maximize reach and client engagement.
• Support planning and optimization of field marketing routes for efficiency and impact.
• Coordinate procurement, distribution, and inventory management of marketing materials.
• Support Branch teams in direct marketing activities, including flyer distribution, activations, and presentations.
• Monitor lead generation metrics such as cost per lead (CPL) and report findings to management.
• Oversee CRM data entry, maintain accurate lead records, and support teams in consistent CRM usage.
• Collaborate with marketing vendors and service providers to ensure timely delivery and quality of materials.
• Assist in stakeholder engagement, including school heads, HR officers, and business owners, to facilitate market access.
• Collect feedback from internal and external stakeholders to inform campaign improvements.
• Provide support in implementing new growth initiatives and CSR sponsorships under company guidelines.

Required Qualifications

• Bachelor’s degree in Marketing, Business Administration, Operations, or related field.
• 3-7 years of experience in marketing operations, field sales support, or demand generation.
• Hands-on experience with CRM tools and marketing operations tracking.
• Experience working across Kenya’s diverse markets, including urban and rural areas.

Preferred Attributes

• Strong organizational, planning, and analytical skills.
• Excellent communication and relationship-building skills across diverse communities.
• Ability to thrive in fast-paced, dynamic environments requiring frequent field travel.
• Proactive, self-motivated, and results-oriented with a passion for field execution and client growth.

Benefits and Opportunities

• Hands-on experience in executing high-impact marketing campaigns across Kenya.
• Collaboration with cross-functional teams, including Marketing, Operations, IT, and Data Analytics.
• Exposure to fintech operations and data-driven client acquisition strategies.
• Opportunities for professional growth within a fast-growing and innovative company.

How to Apply

Interested candidates should submit their applications through Unifi’s official careers portal. The Operations Assistant – Direct Marketing position offers a unique opportunity to work on strategic field initiatives, optimize client engagement, and support Unifi’s mission of making personal credit accessible to 1 million clients by 2025.