Senior Associate, Product Growth and Commercialization

I&M Bank Limited is hiring a Senior Associate, Product Growth and Commercialization to join its Digital Business team in Nairobi, Kenya. This product growth jobs in Nairobi opportunity is ideal for experienced professionals seeking digital banking jobs in Kenya while driving customer acquisition, revenue growth, and digital channel performance.

Key Job Information

• Position: Senior Associate, Product Growth and Commercialization
• Location: Nairobi, Kenya
• Department: Digital Business
• Employment Type: Full-Time
• Experience Level: Experienced (5+ years)

About I&M Bank Limited

I&M Bank Limited is a leading financial institution in Kenya, offering innovative banking solutions across retail, corporate, and digital platforms. The bank is focused on leveraging technology, data, and customer insights to enhance digital banking experiences and drive sustainable growth.

Professionals exploring jobs at I&M Bank gain exposure to cutting-edge financial services, agile work environments, and opportunities in fintech and digital banking careers in Kenya.

Job Purpose

The role focuses on developing and executing strategies that drive scalable business growth and commercialization for digital banking products. The position leverages data-driven insights, customer behavior analytics, and cross-functional collaboration to optimize onboarding funnels, improve customer experience, and maximize revenue per customer.

Key Responsibilities

Financial

• Develop and execute growth strategies to increase revenue, profitability, and customer lifetime value.
• Drive commercialization of digital onboarding and card products through pricing and go-to-market strategies.
• Optimize Return on Marketing Investment (ROMI) through campaign and funnel improvements.
• Identify revenue opportunities for both short-term and long-term growth.
• Use performance insights to refine product offerings and customer journeys.

Customer

• Drive customer acquisition through optimized digital onboarding experiences.
• Improve activation, engagement, and retention using customer behavior analytics.
• Identify and resolve customer pain points across onboarding and card journeys.
• Collaborate with Marketing on targeted acquisition and engagement campaigns.
• Enhance customer value through cross-sell and upsell strategies.
• Leverage segmentation and analytics for personalized customer engagement.

Internal Processes

• Analyze end-to-end onboarding funnels to identify bottlenecks and drop-offs.
• Design and execute A/B tests, UX improvements, and journey optimizations.
• Collaborate with Product, Engineering, UX, and Data teams to improve performance.
• Ensure compliance with Risk, Fraud, and Operations requirements.
• Develop dashboards and reporting frameworks to track KPIs.
• Support go-to-market execution for new features and campaigns.

Enablers

• Translate data insights into actionable growth strategies.
• Promote a culture of experimentation and continuous improvement.
• Develop playbooks and support team capability building.
• Engage stakeholders and contribute to cross-functional initiatives.
• Stay updated on digital banking trends and growth methodologies.

Required Qualifications

• Bachelor’s degree in Business, Marketing, Economics, Data Analytics, or related field.
• MBA is an added advantage.
• Relevant certifications in digital marketing, analytics, or product growth are a plus.

Work Experience

• Minimum of 5+ years’ experience in digital banking, fintech, product growth, or commercial strategy.
• Experience in banking, fintech, telecom, or mobile money environments preferred.
• Proven track record in growth strategy, funnel optimization, and digital performance management.
• Experience working in agile environments is an added advantage.

Technical Skills

• Growth and commercialization strategy.
• Funnel analysis and optimization.
• Strong data analytics skills (Google Analytics, Mixpanel, SQL).
• Digital onboarding expertise.
• A/B testing and experimentation.
• Financial analysis and ROMI optimization.

Behavioral Competencies

• Strong collaboration and stakeholder management skills.
• Customer-centric problem-solving approach.
• Excellent communication and storytelling abilities.
• Strategic thinking and commercial awareness.
• Agility and adaptability in a fast-paced environment.

Benefits and Career Growth

• Opportunity to work in a leading digital banking environment.
• Exposure to advanced analytics, fintech innovation, and growth strategies.
• Collaborative and agile work culture with cross-functional teams.
• Career progression in digital product and commercial strategy roles.

How to Apply for Product Growth Jobs at I&M Bank

Candidates interested in I&M Bank vacancies 2026 should apply through the official careers portal at www.imbankgroup.com/ke under the Careers section.

Applicants seeking digital product jobs in Nairobi should submit an updated CV and relevant academic and professional documents. Ensure your application is submitted before 21st March 2026. Only shortlisted candidates will be contacted.