Safaricom is Hiring a Brand Specialist in Kenya – Explore Exciting Job Opportunities in Marketing and Communications

Safaricom, the leading telecommunications and digital services provider in East Africa, is currently hiring a Brand Specialist to join their dynamic team in Kenya. This is an incredible opportunity for experienced brand strategists, marketing professionals, and digital communication experts to work with a renowned company at the forefront of innovation, digital transformation, and customer-centered service delivery. If you’re searching for Safaricom careers in Kenya, brand management jobs, or marketing job opportunities at Safaricom, this role could be your next big move.

About the Role

The Brand Specialist will report directly to the Chapter Leads – Brand Strategy and Marketing Communications. This pivotal position is charged with developing and executing powerful brand strategies that increase awareness, spark engagement, and position the Safaricom and M-PESA brands as category leaders across all communication platforms.

Acting as the principal brand storyteller and guardian, the successful candidate will play a critical role in shaping brand perception through a digital-first, insight-led approach. This position falls within the Brand Center of Excellence (COE) and will require the candidate to maintain consistency in brand messaging while also ensuring regular updates and audits of branding guidelines and assets.

Key Responsibilities

Brand Building and Strategy Execution

• Define and refine brand positioning to stand out in the market and resonate with target audiences.
• Develop compelling brand narratives that align with Safaricom’s strategic goals and appeal to customers.
• Leverage data insights, customer behavior patterns, and competitive analysis to create impactful branding campaigns.
• Apply insights from other industries and business units to develop breakthrough strategies that elevate brand visibility and reputation.

Integrated Campaign Management

• Plan, execute, and evaluate the effectiveness of integrated brand campaigns across digital, traditional, and experiential channels.
• Manage multiple marketing campaigns simultaneously, ensuring consistency in message and brand voice.
• Set high standards for internal and agency teams to foster innovative, bold, and results-driven communication approaches.
• Utilize agile project management techniques to form high-performing, cross-functional teams for growth-focused execution.

Brand Governance and Communication Development

• Act as the brand custodian by maintaining branding standards and conducting frequent audits and updates.
• Develop “One Brief” communications for agencies with clear goals, creative direction, and alignment to overall business strategy.
• Collaborate with PR, legal, product, and corporate communications teams to ensure cohesive brand storytelling across all touchpoints.

Digital Transformation and Marketing Technology

• Champion digital marketing innovation, including the use of Martech tools, AI, data analytics, and automation to improve efficiency and campaign performance.
• Drive the digital agenda by identifying new opportunities for digitization in marketing strategy.

Team Leadership and Cross-Functional Collaboration

• Work closely with cross-functional teams including consumer, enterprise, financial services, channel partners, and sustainability leads.
• Inspire teams to take ownership, collaborate, and embrace a growth mindset aligned with the Safaricom spirit.
• Foster a culture of innovation and high performance within internal and agency teams.

Minimum Requirements and Qualifications

• Bachelor’s Degree in Marketing, Communications, Business, or a related field.
• Minimum of 5 years of experience in brand management or related roles.
• At least 2 years of experience in senior roles such as Brand Manager, Category Marketing Lead, or Innovation Manager.
• Experience working in a communication agency, strategic consultancy, or with large cross-functional teams is highly desirable.
• Proven ability to manage brand campaign budgets, agency partnerships, and multiple project timelines efficiently.
• Strong understanding of digital marketing trends, marketing technology, AI/ML in marketing, and campaign analytics.

Safaricom Careers – Why Join the Team?

Safaricom offers one of the most rewarding career paths in Kenya’s telecommunications and digital industry. As a company known for innovation, diversity, and impact, Safaricom connects over 42 million customers and indirectly supports over one million jobs across Kenya. From its pioneering product, M-PESA, to its leadership in customer experience, Safaricom is a destination for professionals seeking to make a real difference in society through technology and creativity.

Employees at Safaricom enjoy an inclusive, fast-paced, and forward-thinking work environment. The company is also deeply committed to employee growth, innovation, and making a tangible impact on lives across East Africa.

How to Apply for the Brand Specialist Job at Safaricom

If you believe you’re a perfect fit for this position and are ready to take your career to the next level, visit Safaricom’s official recruitment portal to create or update your candidate profile. Once done, click on the ‘Apply’ button to submit your application. Be sure to attach your updated resume and any relevant documentation. Early applications are encouraged as shortlisting is done on a rolling basis.

Ready to shape the future of branding in Kenya?

Explore more Safaricom jobs and brand specialist vacancies in Kenya today and be part of a company that transforms lives through technology and communication.

About Safaricom

Founded in 1997 as a subsidiary of Telkom Kenya, Safaricom has evolved into the largest mobile network operator in Kenya. Listed on the Nairobi Securities Exchange, the company has grown under the management of Vodafone Group PLC and is best known for launching M-PESA in 2007, which revolutionized mobile money globally. With revenues of over KES 298 billion and a strong commitment to social responsibility, Safaricom remains a symbol of innovation and excellence in Africa’s digital transformation journey.

Whether you’re searching for marketing jobs in Kenya, branding careers in Nairobi, or telecom job opportunities, this is your chance to join a world-class team making a real difference.