Head of Sales

Vermi-Farm Initiative is hiring for the Head of Sales position in Nairobi. This is a full time role. Qualification level: Bachelors; experience: 5 – 9 yrs. Applications close on 30 November 2026.

Own the sales strategy: Develop and implement the sales strategy, targets, territories, channels, and priorities for Vermi-Farm's products and services.

Set targets and track performance: Set sales targets and performance indicators for sales staff and field-facing commercial teams, and monitor results against them.

Key responsibilities

• Build and manage the pipeline: Run a structured pipeline covering farmer products, digital products, financial or wallet-linked services, partnerships, and other approved revenue streams.
• Lead acquisition and conversion: Drive customer acquisition through field teams, Village Champions, partnerships, referrals, digital channels, and other practical channels.
• Analyze and improve: Analyze sales performance, acquisition costs, conversion rates, repeat purchases, revenue trends, and channel performance, and use the findings to improve execution.

Requirements

• A Bachelor's degree in Business Administration, Sales and Marketing, Commerce, Economics, Agribusiness, Management, or another relevant field is preferred.
• Three to five years of relevant experience in sales, business development, commercial operations, agribusiness, financial inclusion, technology, FMCG, or a related field
• Ability to coach and coordinate field-facing teams and hold people accountable to agreed targets…

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