Shopper Marketing Manager

Purpose

Lead Capwell’s shopper marketing agenda —translate category and brand strategy into shopper, channel and point-of-purchase programmes that influence choice and conversion. The integration point between Marketing and Commercial
Experience

5–7+ years’ FMCG with substantial shopper / trade marketing, category, brand or commercial activation exposure; strong GT and MT knowledge
COMPETENCIES

Technical: shopper marketing and insight
Commercial Analytics · Marketing ROI
Budget Management Behavioural: Commercial Orientation
Shopper Focus · Strategic And Analytical Thinking
Influencing Without Authority
Collaboration
Negotiation
Execution Discipline