Business Performance Manager

Diageo Kenya is seeking an experienced Business Performance Manager – Premium Spirits to join its dynamic Finance team in Nairobi, Kenya. This role presents an exciting opportunity for professionals who are passionate about commercial finance, strategic planning, and driving growth in one of the world’s most respected premium drinks companies.

Key Job Information

• Position: Business Performance Manager – Premium Spirits
• Location: Nairobi, Kenya
• Employment Type: Full-time
• Experience Level: Senior / Mid-Senior Level
• Job Reference: JR1119743
• Posted: 5 days ago

About Diageo

Diageo is the world’s leading premium drinks company, with over 200 iconic brands sold in more than 180 countries. From Guinness and Johnnie Walker to Tanqueray and Smirnoff, Diageo’s portfolio represents a heritage of excellence, innovation, and cultural significance. With a purpose to celebrate life, every day, everywhere, Diageo is committed to creating a positive impact for people, communities, and the planet.

Operating across markets and categories, Diageo Kenya plays a pivotal role in the company’s global success. Through a combination of data-driven insights, operational excellence, and a diverse workforce, the business continues to deliver outstanding performance while fostering an inclusive and inspiring work environment.

Joining Diageo means becoming part of a legacy built by visionary founders like Arthur Guinness, John Walker, and Charles Tanqueray. Their entrepreneurial spirit lives on through every team member who pushes boundaries, drives innovation, and delivers excellence across markets.

Job Description

The Business Performance Manager – Premium Spirits will provide financial leadership and commercial insights that enable effective decision-making and sustainable business growth within the Premium Spirits category. This role partners closely with the General Manager, Finance, and Commercial teams to develop strategies that optimize revenue, strengthen market presence, and guide strategic investments in Kenya and beyond.

This position requires a balance of financial expertise, analytical depth, and commercial acumen, contributing directly to Diageo’s long-term strategic goals. The role plays a vital part in modeling financial scenarios, evaluating growth initiatives, and ensuring the business maintains agility in a dynamic market.

Key Responsibilities

• Strategic Planning & Growth: Lead financial elements of strategic planning; develop models for new markets and expansion; evaluate partnerships; and support the 3–5-year strategic roadmap through comprehensive financial analysis.
• Commercial Performance: Collaborate with Sales and Marketing to refine pricing and promotional ROI; analyze channel profitability; and identify new revenue streams and business models for premium spirits growth.
• Business Development & Investment: Build business cases for strategic investments; assess ROI for marketing initiatives; support product launches; and provide financial insight during contract negotiations.
• Performance Analysis & Insights: Design and monitor commercial KPIs; create performance dashboards; analyze market share and competitive trends; and coordinate integrated reporting processes.

Required Qualifications

• Bachelor’s degree in Finance, Business, Accounting, or a related field.
• Professional accounting qualification (ACCA, CIMA, ACA, CPA(K), or equivalent).
• At least seven (7) years of progressive finance experience, with significant commercial exposure.
• Advanced financial modeling, valuation, and analytical capabilities.
• Proven experience in strategic planning, forecasting, and performance analysis.

Preferred Qualifications

• Experience in FMCG or the beverage/alcoholic drinks industry.
• Knowledge of route-to-market and trade channel dynamics.
• Exposure to international markets and strategic transformation projects.
• Background in mergers, acquisitions, or corporate development.
• Strong stakeholder management and influencing ability.

Personal Qualities

• Strategic mindset and commercial intuition.
• Exceptional communication and presentation skills.
• Ability to collaborate across cross-functional teams and lead with influence.
• Results-driven, adaptable, and comfortable with change.
• Analytical thinker with high attention to detail and problem-solving skills.

Benefits and Compensation

Diageo offers a competitive compensation package aligned with industry standards. Employees enjoy access to a range of benefits designed to support professional growth, work-life balance, and personal well-being. This includes flexible work arrangements, comprehensive health coverage, retirement plans, and global learning opportunities within one of the most respected names in the beverage industry.

Career Growth at Diageo

Working at Diageo opens the door to international exposure, leadership development, and the chance to contribute to transformative projects within a global powerhouse. Employees are encouraged to explore diverse career paths across functions, brands, and geographies, supported by a learning culture that values curiosity, creativity, and continuous improvement.

How to Apply

Interested candidates should apply using the Apply Now button below. Applications will be reviewed on a rolling basis, and shortlisted applicants will be contacted for the next steps in the recruitment process.

Equal Opportunity & Diversity Statement

Diageo is an equal opportunity employer that celebrates diversity and inclusion in all its forms. The company values varied backgrounds, perspectives, and talents, believing they are vital to innovation and long-term success. Qualified applicants are considered regardless of gender, ethnicity, ability, age, or social background.

Join Diageo and build a career that celebrates excellence, creativity, and impact — every day, everywhere.