Customer Development Manager

Purpose of Role:

Ensure priority customers experience one connected EABL team that is easier to work with, delivers reliable service and grows customer categories.
Ensure customer and channel growth translates into stronger profit, better investment productivity and sustainable value for customers, consumers and EABL.
Top Accountabilities

Regional Go-to-Market (GTM) & Route-to-Consumer (RTC) Excellence

Define regional GTM principles, market archetypes and minimum channel standards across EABL markets.
Establish channel frameworks and success criteria for On Trade, Modern Trade, Convenience, Traditional Trade, Wholesalers, Distributors, Digital and B2B.
Own the regional frameworks for RTC, Distributor Excellence and strategic RTM partnerships.
Establish best-practice standards for outlet coverage, service frequency, execution quality and route productivity.
Strategic Partnerships & Commercial Capability Development

Create and govern a Strategic Regional Partnerships platform to elevate EABL’s external partnerships and expand route-to-market reach and execution effectiveness.
Define the regional partnership architecture, operating principles and value realization framework for key strategic partners.
Revenue Growth Management (RGM) & Commercial Effectiveness

Lead the development and deployment of regional Revenue Growth Management frameworks, methodologies and capabilities.
Establish regional standards for customer profitability, price/mix optimization, promotional Return on Investment, trade investment effectiveness and cost-to-serve analysis.
Customer Development Strategy & Value Creation