Group Traditional Media Lead

Job Description

Airtel Africa is seeking for a strategic and experienced Traditional Media Lead to lead our offline media planning and buying efforts across television, radio, print, and out-of-home (OOH) channels. As part of the Marketing team, the role holder will develop and execute high-impact traditional media campaigns that align with brand strategy, customer segments, and sales goals.
This role is ideal for a data-driven, results-oriented media professional with deep expertise in media strategy, negotiation, and performance tracking in a fast-paced telecom environment.
Responsibilities

Media Strategy & Planning

Develop, lead and oversee comprehensive traditional media communication strategies across all all our 14 markets for traditional media channels including TV, radio, print, and OOH based on connection planning and
targetted GRP Deliveries by campaigns
Align media plans with product launches, regional campaigns, and customer acquisition goals.
Collaborate with internal teams and media agencies to create integrated cross-channel campaigns.
Media Buying & Negotiation