Assistant Marketing Officer

Mini Group is a dynamic, multi-industry conglomerate with a strong presence across East Africa. We specialize in diverse sectors including baking, real estate, construction, telecommunications, energy, auto spares, hospitality, manufacturing, trading, and microfinance.Position Summary

The Assistant Marketing Officer will support the implementation of marketing strategies and ensure that marketing activities contribute to achieving the organization’s business objectives.
The role involves content creation, digital marketing, campaign coordination, market research, customer engagement, event planning, marketing analytics, and performance reporting.
The successful candidate will demonstrate creativity, commercial awareness, strong communication skills, and the ability to coordinate multiple marketing activities effectively.

Key Duties & Responsibilities

Marketing Strategy & Campaign Execution

Support the development and implementation of marketing strategies aligned with organizational objectives.
Assist in planning and executing advertising and promotional campaigns across digital, social media, print, and other marketing channels.

Marketing Content Development

Assist in creating written content for marketing materials, including brochures, flyers, presentations, advertisements, and promotional communications.
Support the development of compelling marketing messages that communicate product positioning and value propositions.

Digital Marketing & Social Media

Support the execution of email marketing, social media, and digital advertising campaigns.
Monitor marketing communication platforms, respond to customer inquiries, and support effective customer engagement.