Marketing & Events Manager

The Marketing and Events Manager exists to build, protect, and commercially activate the DIB Kenya brand in the Kenyan marketplace.

Key responsibilities

• This role is responsible for driving the integrated marketing strategy that underpins DIB Kenya’s growth ambitions, converting the bank’s strategic priorities around deposit mobilization, corporate banking, trade finance, and community engagement into compelling, channel-appropriate marketing programmes that generate awareness, attract customers, and build lasting brand equity.
• Conduct annual brand health assessments to measure brand awareness, brand preference, and Net Promoter Score in the Kenyan market, using insights to inform strategy.

Requirements

• Minimum bachelor’s degree in marketing or related Business discipline from a recognized university.
• Master’s degree in marketing business management will be a plus
• Minimum 7 years of experience in marketing, brand and events management, or a related field, with at least three years at management level.
• Minimum 3 years of experience in financial services, banking, or a regulated industry.
• Brand Strategy & Management: Ability to define, manage, and continuously evolve a bank brand across all touchpoints…

For the full job description, apply using the button below.