Diageo
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Retail & Customer Insights Analyst
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Diageo
Purpose of Role
Ensure the business is externally attentive to the operating environment, customer/retail and consumer/shopper needs and evolution.
challenge existing thinking
be in customer-facing situations (as part of a multifunctional team)
Able to create alignment within cross-functional teams.
Thrives in a fast-paced, constantly changing environment: an agile and adaptable individual.
Key responsibilities
- Data Analysis & Reporting: Analyze sales and customer data from syndicated sources like Nielsen, Circana (formerly IRI), and Quantium, as well as retailer-specific loyalty and panel data.
- This involves monitoring market, category, and brand performance to identify trends and explain business results.
- Supporting Category Strategy & Customer Plans: You will help develop category strategies and provide the data-driven insights needed for Joint Business Planning (JBP) with retail customers.
Requirements
- University graduate with a minimum 3 years experience.
- Experience with all types of qualitative and quantitative research techniques ideally including shopper/retailer environment research.
- Experience in similar roles within Consumer Packaged Goods ideal.
- Experience managing research agencies is essential.
- Some commercial experience/exposure is highly desirable.
- Strong communication skills are a must…
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