Senior Marketing Manager – Kenya

At Lifecare, we don’t simply provide great prices from hundreds of the best insurers.

We offer a truly unique and personalised service to each and every one of our customers, to ensure they always get the cover they need, at a premium they’re prepared to pay.

We understand that every business and individual is unique.

Key responsibilities

• Developing and executing targeted marketing initiatives to generate qualified leads and support new business acquisition.
• Planning and managing email campaigns to drive engagement and conversion.
• Identifying and developing strategic partnerships, sponsorships, events, and activations to expand market reach.
• Strengthening Lifecare’s brand positioning and identifying opportunities for growth in the Kenyan market.
• Collaborating with the New Business and Customer Experience teams to align marketing activities with commercial priorities.

Requirements

• Bachelor’s degree in Marketing, Business Administration, Communications, or a related field.
• At least 5 years of relevant marketing experience, including hands-on campaign planning and execution.
• Proven experience in digital marketing, lead generation, events, partnerships, or sponsorships.
• Experience in financial services, insurance, healthcare, or other relationship-driven sectors is an added advantage.
• Strong understanding of marketing analytics, CRM tools, audience targeting, and campaign performance measurement.
• Excellent project management, communication, creative problem-solving, and stakeholder management skills…

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