Direct Marketing Coordinator

Unifi is hiring for the Direct Marketing Coordinator position in Nairobi. This is a full time, mid level role. Qualification level: Bachelors; experience: 0 – 4 yrs. We offer simple, short-term microfinance to formally employed people and bridge the gap in their day-to-day finances. Applications close on 14 November 2026.

Our product is delivered through our branches and USSD app.

Our purpose is to redefine credit in Kenya with simpler, faster and smarter lending solutions.The Role

The role focuses on building strong relationships with key stakeholders, leading high-performing marketing teams, and delivering measurable business outcomes to support Unifi Kenya’s growth.

Responsibilities

Key responsibilities

• The Direct Marketing Coordinator is responsible for driving new client acquisition, managing multiple branches across a region, and ensuring effective execution of direct marketing strategies.
• Identify, research, and drive opportunities to grow Unifi’s client base, focusing on large employers.
• Drive lead generation process across the client funnel by analysing prospect insights, identifying bottlenecks, and optimising conversion rates.
• Develop and implement strategic activations plans, including events calendars for key national and stakeholder events (e.g.

Requirements

• Diploma or degree in Marketing,Sales or a related field, or minimum 3 years’ experience in sales, marketing, or direct/field marketing…

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