Platcorp Group
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Head of Marketing – Shared Services
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Platcorp Group
Platcorp Group is hiring for the Head of Marketing – Shared Services position in Nairobi. This is a full time role. Qualification level: Bachelors; experience: 10+ yrs. Platcorp is a Group of impact investment companies, primarily comprised of non-bank lending businesses.
Platcorp operates in Kenya, Uganda, Tanzania, Zambia and The Caribbean.
With a strong focus on fintech solutions, and a deliberate emphasis on sustainability, the group provides a variety of microfinance products, and related services – from business and MSME financing to tailored insurance offerings.About the job
Key responsibilities
- The Head of Marketing is responsible for developing and implementing integrated marketing strategies that strengthen the organisation's brands, enhance visibility, drive market share, engage customers and commercial audiences, and support organisational objectives.
- Responsible for ensuring the Group’s vision is translated into actionable marketing plans across brands, products and regions, informed by sound insight into market trends, growth opportunities and the competitive landscape, and measured against clear marketing goals and KPIs.
Requirements
- Bachelor's degree in Marketing, Business, or a related field preferred.
- Experience in both traditional and digital marketing environments…
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